A few days ago, the National Sports Tourism Industry Development Conference was held in Wuxi, Jiangsu. At the meeting, the State General Administration of Sports awarded the first batch of national sports industry bases (including demonstration units and demonstration projects). There are 5 units in Fujian Province that have been named, commended and awarded as National Sports Industry Demonstration Units. Dongshan County Huiyongtai Sporting Goods Industry Co., Ltd. has become the only enterprise unit in Zhangzhou City to be awarded the "National Sports Industry Demonstration Unit" .

Dongshan Huiyongtai Sporting Goods Industrial Co., Ltd. is a strategic partner of the Mountaineering Management Center of the General Administration of Sport of China; it is a professional research and development design, production, sales, testing, technical guidance, training, event organization , operation and promotion, and domestic and foreign outdoor activities forum exchange , Sports tourism and cultural industry development in one comprehensive sports industry. There are 58 patents authorized by the state. The main products are: outdoor sports protective equipment, mountain rescue equipment, fire fighting equipment and other outdoor sports protective equipment, etc. The products are the first in China and replace imported products.Widely used in: sports climbing, mountain rescue, fire fighting, exploration, river tracing, outdoor sports, etc. The product has passed the national mandatory 3C certification for fire protection products and the EU product safety standard CE certification; it is the drafting unit of the national mountaineering rope standard and the designated "China Mountain Rescue Special Equipment" by the China Mountaineering Association.In recent years, the company has actively implemented the national, provincial and municipal policies and measures on accelerating the development of the sports industry and promoting sports consumption, starting from "specialized, refined and new" in the manufacture of sports goods, and has achieved remarkable results in the industry; in the sports industry, Adhering to the development concept of "Sports + N", the added value of products can be extended and expanded, and the brand value can be sublimated.Efforts to build competition performances, seminars and exchanges, rock climbing development, sports + tourism + culture and other multi-industry integration projects investment, youth camps, star tents, real CS, outdoor sports training, high-end sports and leisure tourism line projects , sports rehabilitation and other platforms Construction, promote the integrated development of sports, tourism, culture and other industries, and create a win-win situation for the local economy of our city.

At the meeting, Zhao Yong, deputy director of the State Sports General Administration, pointed out that accelerating the development of the sports tourism industry is to implement the national strategy of fitness for all, promote the transformation and upgrading of the sports industry and the tourism industry, guide the leap-forward development of the sports tourism industry with new development concepts, insist on innovative development, and create a sports industry. New industrial models, new formats, and new mechanisms. In the future, our city will continue to focus on "sports + N" for industrial development, and strive to promote the integrated development of sports and tourism, culture, health and elderly care and other industries, extend the industrial chain, and create new sports industry formats.(Sports Industry Division)

Figure 1 Yan Yufeng, Secretary of the Party Committee of the Equipment Center of the State Sports General Administration, awarded the license to the National Sports Industry Demonstration Unit

Picture 2 Li Jing, deputy director of Fujian Provincial Sports Bureau, took a group photo with the Fujian licensing unit